A fast growing shrub which grows to 1,5 m x 1 m within 2 years, forming a dense grey mound. The new growth on the outside is stiff, but not woody. The older branches at the base and in the middle of the bush turn hard and brown with age. The stems are covered with a thick felt of woolly white hairs. The soft young leaves are also covered with grey woolly hairs. The leaves are aromatic with a slight camphor scent when rubbed. In mid-summer, from November to February, the shrub is covered with bright yellow flowers. The flowers have a slight sweet perfume. This easy to grow shrub requires very little maintenance provided that it is given a large enough area to spread without smothering its neighbours. Like most plants with grey foliage, Helichrysum splendidum needs to be planted in the full sun. Plant in a well-composted bed with good drainage, full sun and occasional good watering. To shape and encourage new growth, the shrub can be prune lightly after flowering.